How to make an SEO strategy based on Spywords data

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In the marketing strategy of each site, the main task is to attract as many visitors as possible and increase sales. SEO optimization in this case becomes the first (and most correct) tool, both for a startup and for a large business. Any site optimization is a process that is initially built on an audit of the current situation, analysis of keywords and competitors.
What does this process look like in more detail and what you will need to do:
Research and analysis: the niche, target audience, competitors, keyword analysis, etc. are studied. This will form the basis for subsequent steps.

Website optimization: includes technical denmark phone data optimization, content management, user experience improvement and other tools to improve the visibility of the site.

Creating quality content: creating unique, informative and attention-grabbing content that meets user needs.

Finding and creating backlinks: It is important to have quality external links pointing to your site. This will help improve your authority and ranking in search results.

Analysis and monitoring of results: regular monitoring of performance indicators, analysis of traffic and conversion growth, and adjustment of strategy if necessary.
In this article we will tell you how to build SEO strategies using Spywords to get a stable result of traffic to your site every month.

Spywords at the stage of analyzing the site, subject matter and competitors
To create an SEO strategy, you first need to understand the current state of the site. To do this, go to the “Competitor Analysis” section and enter your site URL.


We also recommend paying attention to the graph comparing the visibility of the site in search results:


Such a diagram can suggest which search engine to focus on when promoting. Now we see that Google shows the site in the TOP-10 search results for a large number of requests.

Competitor Analysis
The service shows obvious competitors that overlap with you in the number of search queries. Based on this data, competitors are analyzed and either unique blocks, features, functionality, or pages/sections that bring traffic to competitors are identified.


The current parameter allows you to find both obvious competitors with whom there is a large intersection of queries, and non-obvious ones - small intersections of queries.

Compare domains
After identifying your main competitors, you need to go to the "Domain Comparison" tab in the Spywords control panel. Enter the address of your site and competitors' sites for comparison and wait for the tool to collect data.


Here we are given a table that shows how many unique URLs each site has, and approximately how much traffic these pages bring in.
Next, we compare the number of queries, how they intersect between competitors. We separate from this graph those queries for which our site is not shown:


When you click on the unique queries area, this list of queries will be displayed on the right.


During the analysis, you need to identify those queries that can bring additional traffic. These can be both commercial and informational queries.