41% of adults use voice search daily

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What makes SMS marketing particularly interesting is its remarkable open rates, rising up to 98% . This impressive metric highlights the effectiveness of text messaging as a direct and high-impact communication channel. In particular, the immediacy of SMS communication is underscored by the fact that 80.5% of consumers check their text notifications within five minutes of receiving them, underscoring the timeliness and versatility of SMS messages.

As we move into the digital landscape of 2022 and beyond, integrating SMS marketing into your overall strategy can be a strategic move, offering a direct and efficient way to connect with your audience.

Social Media Marketing 
5. 64% of marketers plan to invest more in short-form video in 2022
Compared to other types of content, such as images, infographics, or plain text, videos appear to be preferred by consumers and marketers. 

In fact, video tweets generate 50 times more engagement, while video ads reduce the cost per engagement by 50%.

And for good reason. Because of their dynamic nature, videos stand out in users’ feeds and attract more attention. They’re also easier to follow and allow brands to convey a stronger message. 

But what about short-form videos? Why are they so popular among viewers and creators? 

We spoke to some experts at the best social media marketing agency , and they said it boils down to two reasons: attention span and repeat views. 

The average human attention span is about 8 seconds . Short videos ensure that viewers absorb all the information presented before losing interest.

In terms of repeat views, people would much rather rewatch a 10-second video than a 5-minute one, which is essential for ingraining your brand message in people’s minds.

6. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others
The advantage of social media is that it provides a two-way conversation between businesses and their audiences. 

That being said, Social Media Marketing shouldn’t just be about posting content. That’s only half the battle. 

Next, you need to make sure that you consistently engage with your followers by responding to their comments, asking for their opinions through polls, and encouraging them to participate in your activities by posting user-generated content or hosting contests. 

Also, try to humanize your brand, as this will help your followers connect with you more. You can do this by posting behind-the-scenes content and injecting some humor into your posts to lighten the mood.

7. 90% of marketers believe influencer marketing is effective
In fact, every $1 spent on influencer marketing will bring in up to $18 in return. This is because influencers have a close-knit community behind them and are generally seen as experts in their niche. 

As a result, any brand mention or product recommendation from them can result in a significant increase in traffic and sales for the brand in question. 

A woman sits on a couch, smiling and gesturing while vietnamese offer speaking to a camera on a tripod.

Also, some influencers don't charge for their endorsements. You can send them one of your products as a gift or mention them on your social media page. 

But to get the best effect, you’ll need to find the right social media personalities. That said, look for influencers who align with your brand’s core values ​​and have a similar follower base to your target audience. 

Search Engine Optimization 
8. Mobile devices generate 54.4% of all web traffic   
As mobile phones have become the preferred device for most users across the world, Google aims to improve its search experience by putting small screens at the top of its lists. 

As a result, the search engine plans to set mobile-first indexing as the default for all websites.