Important moments Has your contact changed position or company? This is the perfect opportunity to make or reconnect with him. Linkedin allows you to send a congratulatory message to the members of your network… Take the opportunity to remind them of their good memories and discuss possible partnership possibilities. “I managed to attack four prospects with this method and we even just signed one of them.” The LinkedIn profile as a whole Look for anything in your prospect's career path that could be leveraged in a future connection. Maybe you worked for joint ventures, met the same people...
With each new relationship, I systematically send an email to find out how we could collaborate…” It’s not enough to have a breeding ground! For many companies, including Plezi, social selling is not our major area of development but only allows us to create a network of qualified prospects. The approach method obviously varies depending on the profile, but bosnia and herzegovina businesses directory even if it is often easy to find a prospect's email, Claire admits that she doesn't start there. Once she has enough information, she prefers to initiate the first contact by telephone. She uses the social network Linkedin to match prospect expectations and the added value of the products she offers. “I saw that you were in charge of such missions, our product can bring you such and such an advantage… This technique works in 3 out of 4 cases!” Selling marketing automation tools, Claire discusses a particular project, asks the prospect about their own equipment and the interest of a possible deal.
During the discovery phase, the first contact is made on the basis of a business exchange. The message sent must be clear, precise and concise… Remember: An inmail is not an email. Here is an example of a connection message used by Claire: "I would like to discuss this or that subject with you, here are my contact details, do not hesitate to let me know your availability" "Linkedin is a good way to get in touch, it's the start of a story. There is no point in going into detail if your contact does not want your solution." 2.3 Relationship marketing: cultivating your talent pool On LinkedIn, as on all social networks, the more connections you have, the more likely you are to have mutual connections… And therefore, the more members you can contact.
If you are working in the B2B sector, a pool of 700/800 contacts should already give you access to a good base of prospects. Be active and responsive The first thing to gain new prospects is to make yourself visible! Linkedin allows you to share content, bounce off content posted by others, create discussions… Be careful, however, not to fall into the trap of commenting for the sake of commenting. You have to keep a guideline, not fall into bad buzz and bounce back on posts related to your expertise only. Prefer quality over quantity! By being active in the early stages of a conversation, your comment will be visible and very often read by people interested in the discussion.