By Dalí Veliz
Marketing4eCommerce Editor
LThe growing concern of users about the security and privacy of their information on the Internet has led to a process of evolution in the digital advertising ecosystem. In response to this need for a safer space, measures such as Google's FLoC and IAB Spain's TCPF have emerged . These measures propose solutions for managing digital advertising in a safer way and that protect users' information. In addition, they represent an alternative to the declared disappearance of third-party cookies.
On the other hand, some brands and advertisers have also sought to explore other means to maintain a solid and functional advertising strategy. In this way, there has been a focus on investing in first-party afghanistan business email database data, as a solution to create better and deeper interactions with their communities, which could end up becoming a key aspect in the new advertising world without third-party cookies. In this way, Google has also decided to join this trend and has ended up launching a new way for advertisers to use first-party data in their advertising business .
Remember that first-party data is information that websites, advertisers, and publishers collect directly from users , which they share voluntarily. This includes multiple types of data, such as actions they take on their websites, data they submit to forms, social data, survey information, and data that already exists in the company's CRM.