This balanced approach to

[hoxesi8100@]

“Human connection and thoughtful personalization are the heart of everything we do at Sendoso because they’re the beating heart of good marketing. We believe that AI is an amazing way to augment human workflows, but it needs a human at the helm, and oversight is critical.”

marketing executive, pull quote from marketing executive kacie jenkins on human oversight of AI

Jenkins’ team has found success by focusing on using AI to enhance rather than replace human capabilities:

“We use AI for research, to help us target our marketing efforts more effectively, to eliminate mundane, manual work, and to deliver the right personalized gift and message to the right person at the right time across the full customer journey.”

While AI adoption is accelerating, marketing executives emphasize the importance of thoughtful implementation. Wrike’s Royston advocates for balance.

“Although we welcome AI implementation as it allows for austria phone number material increased opportunities for high-impact work and collaboration,” she explains, “human creativity and empathy are irreplaceable in crafting compelling storytelling, developing innovative strategies, and fostering authentic customer connections.”

AI sets up one of the biggest challenges marketing leaders face in 2025: scaling personalization without losing authenticity. Let’s look at how the most successful executives are tackling this challenge.

Pro tip: Identify areas where AI can handle routine tasks, freeing your team to focus on strategic thinking and creative development.


The Marketing Leader's Field Guide
This comprehensive guide reveals how to leverage AI, personalization, and emerging trends to drive measurable results in 2025 and beyond.