1. Set goals to guide your video marketing.

[hoxesi8100@]

The Ultimate Video Marketing Starter Kit
Access everything you need to get started with video marketing.

Video Script Templates
Video Best Practices
Example Videos
And More!
Get Your Free Kit
Learn more
Tips for Your B2B Video Marketing Strategy
Now, let’s see how you can put these insights into action with a video marketing strategy.

To create an effective strategy, you first need saudi arabia phone number material to determine what you hope to achieve with video marketing. Your goals will guide the rest of your decisions in the planning and creation process. I suggest you consider goals such as:

Increasing brand awareness.
Increasing revenue/sales.
Growing your online community/following.
Fostering relationships with your customers.
Improving customer understanding of your products/services.
Generating leads.
Increasing website traffic.
Establishing thought leadership.
Educating your audience.
Pro tip: Vahbiz Cooper, a digital marketer for Demandbase, shares this piece of advice: “If you’re just starting out, don’t stress about making it perfect. Start small. Pick one goal — like building awareness or generating leads — and one format, maybe a customer testimonial or a how-to video.”