How to stop wasting time on the wrong content

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Create content that achieves the best response
Is the company's content adding quality to the user experience?
Well-structured content is required in every sense
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Content Marketing is not an exact science: fortunately, it allows for flexibility and adjustments to change the course of action if it is not giving the expected results. One of the main obstacles that cause such a situation is wasting time with the wrong content. That is, content that, despite being well-crafted, does not connect with the audience in any way. How can we remedy this?

Minimum Viable Content (MVC)
This concept is derived from the Minimum Viable Product , but oman b2b leads applied to content marketing. It refers to those pieces of content that allow monitoring consumer behavior and offer valuable feedback about their preferences, habits and reactions. In this way, sufficient time and resources are saved, since the results and statistics provided by the CVM will be used to create correct campaigns that include exactly what the customer expects.

A practical example of this is a sportswear company. To promote a new line of gym clothing, it usually designs its own campaign or hires a specialized agency to do it. However, this may or may not work, or it may only meet certain objectives. In other words, creating different content without knowing how the public will react to it is risky.

Minimum Viable Content then comes into play: instead of launching an aggressive, high-investment campaign, the company opts to film a couple of videos for Instagram and Facebook, showcasing the main features of the clothing line. Another idea could be a short blog post emphasizing the product features and including photographs. The comments, suggestions and reactions of the public will give the guideline for knowing what to omit in a large-scale campaign and what kind of promotional content should be created – that is, the one that is correct and precise.

Learn how to optimize your content and your time

User-generated content
There's no better way to find out what your audience likes than by letting them participate in the process, through comments, photos, clever ideas and other content that allows them to express their opinion. Companies as diverse as Old Spice, Coca Cola, Burberry and Starbucks have taken advantage of this technique to boost their sales, and it has also allowed them to find out what their customers are really passionate about. This feedback applied to content marketing translates into money, satisfied users and organic traffic to their different platforms.



Create content that achieves the best response
According to Search Engine Journal, certain information will achieve a better ROI, as well as help position the company as an authority in its niche. Some of the main types include:

-Blog posts that cover unexplored aspects of the company's particular industry.

-Video content.

-Infographics.

-Trending topics.

-How-To type articles .

Each of these styles and techniques can be adapted to create information in different media, such as blogs, social networks, eCommerce, applications and others. It is not about creating forced content in order to sell more. On the contrary: you should analyze what can be created to create a greater connection with the audience. Including videos, for example, ensures a better response from readers and customers.



Is the company's content adding quality to the user experience?
Blog posts, videos and other information should help the customer on different levels. For example, frequently posting articles about the company's history on the blog may be enjoyable for one segment of the audience, but it won't help those who are looking for guidance on which product or service is best for them.

Therefore, content should be created that adds quality to their experience, such as:

-Customer testimonials.

-Buying guides

-Ideas on how to make the most of each product.

-Tips to save time and money.



Well-structured content is required in every sense
Furthermore, all information must meet the necessary quality standards. This will help Google take it into account and will contribute to strengthening the company's prestige. Other characteristics include:

-Coherence, adequate structure and context.

-Impeccable style and grammar.

– Search engine optimization .

- Total originality. A quality that the public appreciates and contributes to the company being recognized as a reliable and unique entity.

Good content must have each and every one of the above elements, without exception.



In short: content marketing requires accurate, appropriate, impeccable quality information with elements that make the public identify with it and share it through various media. The result of this effort will be positively reflected in the traffic and conversions in each campaign.