So how do you add those tasty ingredients of visually appealing graphics and illustrations to your beautifully succinct stories? The good news is that you don’t need to be a full-scale graphic designer or even a PowerPoint/Keynote/Prezi whiz. Don’t get me wrong, if you’re lucky enough to have access to design talent then use it, but I often resort to a pencil case full of felt tips and a decent sketchpad.
We live in an age where everything is designed and finessed through software, a hand drawn or illustrated story can deliver a high level of engagement because a) we rarely see one these days and b) it’s somehow human and a little quirky (and we like that).
Infographics are far and away the ultimate goal here – don’t forget you can create hand drawn ones too. Here are a few favourites of mine:
A Quick Perspective on Death
How to be a Superhero
‘11 Essential Ingredients Every Blog Post Needs’ – this one is a double whammy, it’s a great portugal email list 2 million contact leads Infographic and a great subject matter. Even though you may not be writing a blog post the pointers are a great inspiration for helping you create a compelling story.
13 reasons why your brain craves infographics – last but not least, this is an amazing feat of design, plus more evidence as to why infographics are the king of data visualisation and why our brains love them so!
Now, close your eyes for a second and imagine the kudos you’ll get in the next management meeting when you dispense with the spreadsheet and throw up an infographic, or a sequence of real life, audience relevant images, perhaps with a few quirky little hand drawn annotations and then you nail it with a beautifully narrated story. You may see light bulbs go on that you thought were dead and gone!