Even though increasing customer relations by

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When you’re connecting with audiences to take action, you’re getting the most bang for your buck. AI is revolutionizing this space by taking the guesswork out of targeting and optimization. Marketers can use this technology to show people the ads most relevant to them — reducing ad cost as a result. AI can help nurture customer relationships One of the biggest pain points in B2B marketing is customer relationship management, pre-and post-sale. Marketing teams struggle to effectively respond to customer emails.


a mere 5 percent can lead to a 25 percent - 95 percent increase in revenue. However, emerging AI software solutions are making it possible for companies to engage in two-way conversations — without the involvement of a real person. This kind of technology analyzes customer responses to determine intent and develop responses that keep conversations active. thailand telegram phone number list And companies like Epson are already reaping the rewards of this approach. They’ve seen a customer response rate increase of 240 percent, with a qualified lead increase of 75 percent.


Chatbots are another, more widely used application of AI among B2B companies. When incorporated across customer-facing channels, they can be automated to share FAQs and push relevant sales-minded content as needed. Final thoughts: How AI and machine learning are changing B2B marketing in 2020 If the past two years have revolved around hype and exploration around emerging AI and machine learning technologies, the year ahead will be one of implementation. Maybe you’re a marketer or salesperson wondering how to use AI or machine learning.