Market Leader : Baidu is the dominant search engine in China.
Advertising Strategy : Ads blend in with organic results, making them less noticeable.
User Behavior : Chinese users are often more open to ads than Western users.
Baidu prioritizes the results of its own products, so having a presence on platforms like Baike (an encyclopedia) and Zhidao (a question-and-answer site) can help improve visibility.
In short, if you are list of macedonia whatsapp phone numbers looking to reach users in China, it is essential to focus on Baidu. It is important to understand how it works and how to optimize your content for this unique platform. This way, you can effectively connect with a large audience and expand your global reach.
2. Bing
Bing is a search engine created by Microsoft that is making a name for itself in China. In just a few years, Bing’s market share has increased from 2.23% to 17.5%! This impressive growth shows that more and more people are using Bing to search for information online.
One of the reasons why Bing is popular in China is that it follows local internet rules, which allows it to be accessible to users there. Unlike Google, which is blocked, Bing offers users access to both local and international search results without the need for a VPN. Here are some of Bing's key features:
Two search bars: One for local searches and another for international results.
Integration with Microsoft products: Works well with tools like Windows and Office, making work easier for users.
Visual Appeal: Bing is known for its beautiful homepage images that change daily, making searching more enjoyable.
Bing is more than just a search engine: it is a gateway to the world for many Chinese users.