To integrate social media into your creation, a good practice is to use social sharing links for your email messages.
This way, you provide leads with a new way to interact with your company . The more ways to interact, the more opportunities you have to educate and nurture your prospects.
From these links, leads can share the content. This is how word-of-mouth marketing occurs, where your brand is promoted organically . Imagine reaching new customers while nurturing your current ones?
One example is LinkedIn , which is essential for B2B companies and a great way to reach leads . Here, don't forget to send a personal invitation, using their first name, as well as explaining how you know them and giving a brief introduction about yourself.
In addition to Instagram and Facebook , you can also mexico phone number resource count on Twitter , where communication is facilitated with a simple greeting tweet, or asking something about your products and materials offered.
How to measure the results of marketing campaigns?
You’ve already spent time planning, tested the best tactics, and implemented a memorable marketing campaign. All of these efforts are not complete without analyzing the results. To do this, the manager must have indicators capable of demonstrating qualitatively and quantitatively how the company performed.
Not every indicator will reveal insights into customer behavior and results achieved. With this in mind, we understand that the manager must be able to decide which metrics require monitoring and which can be ignored. Some examples are:
conversion rate: the conversion rate consists of determining the percentage of visitors who completed an action, whether it be filling out a form, downloading an e-book from the landing page or completing a purchase;
CTR (Click Through Rate): this is the click rate that indicates how many clicks were obtained at the end of the campaign divided by the number of views. The higher the percentage, the better the quality of the campaign;