The many theories, studies and models that try to make social media understandable often have the opposite effect. What are the different models and frameworks suitable for? And how do you apply them in organizations? In this series of articles I will explain two models each time, whereby the combination sometimes yields unexpected insights. Time for the second in the series: the Social Media Pyramid and the Social Media Strategy Learning Curve.
I have been using the Social Media Pyramid for some time now , a simple bosnia and herzegovina mobile phone number list visualization of the basic elements of social media deployment. The model assumes a sequential classification, whereby organizations that want to deploy social media first monitor what is happening online. Before the organization responds, individual cases are first examined and what the consequences are of any response.
Social Media Model - Social Media Pyramid (© SocialMediaModellen.nl)