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Like this: user buyer intent data roi And this one: user buyer intent data marketing charts And maybe even this one: user buyer intent data marketing channel What is suspiciously common about all these is that they always prescribe a magical solution: a channel — sometimes related to the service the brand is selling — that’s better than anything else out there. Maybe a one-size-fits-all channel would be a good solution in a world of one-size-fits-all businesses, but why would anyone claim it works in our world where every business is so different? That’s why we believe that instead of relying on the honest word of internet influencers and self-proclaimed marketing ninjas, you should find out what is the best marketing channel for your business.


“But I don’t have the time/money/audience to run surveys and perform complicated statistical analysis!” You don’t need to! Everything you need to answer these questions for your own business is already here — in the usa telegram phone number list data your business generates every day. Website visits. Micro conversions. Trials started. Product usage. Subscriptions. Payments. In this article, I want to show you how you can use your customer and buyer intent data to find out what are the best channels for your business.


What is buyer intent data? Buyer intent data is every piece of information that’s telling you that a certain person is likely to become a customer. Requesting a demo or starting a trial are the most obvious examples. However, depending on your business and marketing models, many additional actions can fall under this category — visiting your pricing page, downloading a specific piece of content like a product comparison list, etc. In its essence, buyer intent comes down to performing a specific action, which has two essential parameters: WHO is doing the action, and WHAT the action is.