At Leadfeeder we use an ideal customer

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Ideal customer profiles are like “cheat sheets”. They serve as quick references for your sales, marketing, support, and success teams. ICPs are also a crucial part of any account-based marketing (ABM) strategy. ICP vs buyer personas: The key differences You might think ideal customer profile vs buyer persona is a redundant comparison—aren’t they essentially the same thing? While they are often viewed as synonymous, the difference between ideal customer profiles and buyer personas comes down to how they approach the customer and how they are used.


An ICP identifies your best target customers. For B2B this can include finding companies that are a good fit for your business and the solutions you offer. At Leadfeeder, for example, our ideal customers are B2B SaaS vietnam telegram phone number list companies with over 10 employees—similar to ourselves. Meanwhile, buyer personas are fictitious people who represent decision-makers and stakeholders at those companies. These are the imagined customers that your sales and marketing teams will need to curate touchpoints around in order to create a better user experience.


profile template to define the goals of our target clients and figure out how our marketing must be adapted to each type of customer. For example, even if you’re proposing the same solution, you will need to tailor your message to the recipient. You’d likely focus on cost savings when talking with a CFO but highlight features that solve specific pain points when targeting an end user. Both sales and marketing teams can benefit from having an ICP to guide them—let’s delve deeper into how they are used.