By Dalí Veliz
Marketing4eCommerce Editor
ANDThe social media landscape is extremely competitive, where keeping up with the latest trends is a key aspect. In this area, TikTok has managed to become one of the most influential applications in the last two years, thanks to its short video format, thanks to which the Chinese application has managed to create a solid community of millions of users.
But, in order to continue strengthening its presence in the digital landscape, TikTok has begun to expand its functionalities in order to provide a more complete user experience. We can see this netherlands business email database through strategic alliances with platforms such as Shopify , Vimeo or Canva , in addition to the incorporation of new formats, such as its own version of Instagram Stories .
TikTok will extend the length of its videos up to 5 minutes
It is true that TikTok's main feature, and what has made it so impactful, is its short videos. However, as it has grown, the length of these videos has also grown a little, from the original 15 seconds , which has allowed its creators to have a better way to develop their content creatively, going first to 60 seconds and recently to 3 minutes.