Interactivity
The biggest change in contemporary marketing communication is the division of roles between organization and consumer. More than ever, it is all about dialogue. This as a result of and with the help of social communication channels.
How can it be that of the companies that are aware of these developments peru mobile phone number list – and start working on them – only 8% actually enter into dialogue? From my professional 'environment' I can say that there is often a lack of vision and objectives. You have probably heard this before, but social channels are still far too often a goal instead of a means. The research figures speak volumes, shudder with me…
Facebook
The numbers are telling. In 92% of Facebook posts and 88% of Tweets, there is little to no two-way communication!
Facebook Interactivity
Twitter
In 54% of the cases, Twitter is hardly used for two-way communication. When the companies that communicate moderately two-way are included, there is a total of 87% of the companies that communicate moderately to hardly at all two-way. In 13% of the companies, there can be said to be a lot of two-way communication.