Although the announcement of this new ad format was made on July 20, the function had been available since the beginning of the year to test its performance. In Spain, Iberdrola has been a pioneer in the use of Spark Ads. According to Carlos Fernández Guerra, head of the Digital & Social Media area of Iberdrola, this innovative tool has allowed them to optimize audience management and expand the impact of the brand.
“ This format has been very useful for our day-to-day work belize business email database and has helped us to continue leading the industry’s digital marketing strategy. I think it is also useful for brands like us, with mass and continuous communication objectives.”
In this way, the company has managed to significantly boost the visibility of its content, publicizing everything from its energy-related industrial projects to awareness-raising campaigns and the promotion of women's sport in the country, achieving greater engagement with the brand and strengthening its position within the current digital landscape.