While we are in this nurturing phase, we monitor the customer, that is, we measure the interest of our leads based on the actions they take. We can see if they open the link we have sent them, if they download the material we have available on our website and, therefore, we can see when our leads are ready to be passed on to the sales team . Sooner or later, we will need to automate lead nurturing , so that the content that reaches the lead is always automated and is also aligned with the sales cycle and we can know which leads the sales team should attend to.
If you have created quality content, distributed it, created downloadable content so that leads can complete forms and leave you their details, and buy hong kong whatsapp number database have started sending them relevant information to convert them into customers, the next step is to close the sale.
In this last step, we rely on the help of the sales staff , because sometimes the products that companies sell need a final push, that is, a person who can explain to the clients any type of doubt they may have. In this phase we can also include a consultation with a product specialist, a free trial, a demonstration or a discount. In other words, we focus on our product and try to explain and show it in the best way possible with the aim of getting the client to decide as soon as possible .
In the following article, we tell you What is an Inside Sales and what does it do .