Who are the people who need to see this content to close a deal?

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Get 25 Free Leads How can purchase intent be used in marketing strategies? When prospecting online, purchase intent data plays a vital role. In particular, they help to establish priorities and identify new markets. Here are the main use cases for purchase intent data in B2B marketing . Create relevant and personalized LinkedIn ads With intent data, you will be able to build effective account-based marketing campaigns . Delivering relevant ads to the right companies at the right time will drastically reduce your cost per lead. By knowing which accounts are interested in your product, you can deliver hyper-personalized ads to targeted prospects.

And that will benefit your brand cambodia telemarketing list image and your conversions. This logic also applies to content marketing. So you've just created a white paper? Great! Now you can make sure it's visible to the right people. Ask yourself: Then target those people with relevant content at every stage of the B2B marketing funnel. Refine your targeting Once you’ve categorized your leads by intent, you can get a clearer picture of your ideal customer profile (ICP). You know which buyer groups are most interested—and those are the ones you should target.

This information serves as the basis for all activities of a marketer. Make sure your team has access to intent scoring so they can tailor their campaigns to reach the right targets. This gives you an extra hint of relevance that isn’t always possible with B2B marketing. Purchase intent also helps your email marketers craft highly relevant lead nurturing campaigns. Which people are ready for a more direct call to action? Which ones need a little more time? This information is invaluable for marketers! Optimize your website Here's another benefit that comes from a more accurate PCI: you can tailor your website to your audience.