By Alberto Gonzalez
Marketing4eCommerce Editor
CWhen we talk about email marketing automation, we may think of the impersonality that comes with automating these campaigns. But this is not the case, because by automating tasks, processes and workflows, you will obtain a better relationship with potential and regular customers. Because it allows you to send your contacts the right message at the perfect time and that is exactly what we want. To put our customer first.
Automation is certainly not a recent phenomenon. Have you heard of a Greek god who created a robot soldier who threw rocks at enemies? It's a bit of a strange metaphor, but what I mean by this is: the robot threw the rocks at the right person (enemies) at the right time. And that's exactly what you're trying to achieve by using marketing automation. Not bulgaria business email database throwing rocks, of course, but sending emails. Luckily, it's much easier to send emails than it is to throw rocks.
How to get started with marketing automation
The best advice we can give you is to get started with automation as soon as possible. We tend to overthink everything, even situations like setting up an automation flow. But what if we told you that it’s not necessary at all? Keep in mind that less is more. Set up a short and simple automation flow and start exploring what works for you and your subscribers, customers, etc.
First of all, it is very important to be clear about your objective . Think about what you want to achieve with the marketing automation flow. As long as your objective is clear, you are ready to go.