By Dalí Veliz
Marketing4eCommerce Editor
ANDSocial marketing has been growing in recent years thanks to the importance of social networks, becoming a practically indispensable marketing strategy. In this way, new trends have emerged that help position brands and businesses based on the tools of these platforms.
Therefore, we could say that live videos are one of the most important trends in this digital marketing sector. These tools allow you to connect with your audience in real time, and also have various features that boost interaction and engagement.
Within the video marketing sector, platforms like Twitch, TikTok colombia business email database and Instagram are the ones that make a difference due to their solid video interface. Taking advantage of the fact that Fotografía Ecommerce has created a complete guide on how to use video in the strategy of eCommerce and brands, we are going to summarize part of their content on streaming. The rest, you can check out their guide
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Twitch
Without a doubt, Twitch has been one of the social platforms that has been on everyone's lips since last year, whether they are users or not. This streaming platform saw its beginnings in the gamer community, although little by little it has diversified with fashion or music content. Twitch obtained 67.5% of the market share of the streaming industry this past 2020 , which is why many brands have become interested in the platform.