Organization to make the most out of it

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Winner: Beehiiv wins once again for its thoughtful creator-friendly features like Boosts, Recommendations, and a built-in referral program. Beehiiv – MailChimp – Round : List management With Beehiiiv, you can manage and track your audience with advanced list segmentation and engagement monitoring. This makes it easier to tailor your content to specific reader interests and behaviors. Personally, I find the subscriber profile dashboard a nice touch. This tool shows you each user's metrics and lets you monitor their engagement individually: Beehiiv's subscriber profile dashboard Source: Beehiiv You can manually or automatically update your segment lists to make sure you’re always sending the right emails to the right group.

Tags based on criteria like subscriber type, custom south africa telemarketing list categories, and sign-up origin are a big help here, giving you the flexibility to group readers according to your content strategy. Mailchimp, on the other hand, recommends you create only one list for your primary audience, then use tags and segments to sort them out. This can be messy, and you’ll need Marie Kondo-level of oIf you opt to create multiple lists, however, there’s a caveat: Duplicate contacts in separate lists will increase your total contact count, likely driving up your costs.

However, it has one shining feature called Groups, which uses subscriber-provided data to create categories based on interests and preferences. Your readers are also allowed to group themselves. Winner: Beehiiv's simple but effective contact management approach trumps Mailchimp's restrictive and expensive methods. Beehiiv – MailChimp – Round : Automations Automations help you create effective workflows that run in the background while you focus on delivering quality content and building relationships with your readers. Beehiiv’s automation tools are refreshingly simple yet flexible. They let you design multistep journeys tailored to your readers with triggers based on key subscriber actions, such as signing up, submitting forms, or upgrading to premium subscriptions.