Sell ​​more at Christmas: 9 strategies to improve your results!

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Are you thinking about how to sell more at Christmas? This time of year is a great time to develop specific strategies, such as promotions and partnerships, and increase your business's revenue.

In today’s post, we’ll give you some tips to help you attract customers, offer them a unique experience and sell more this Christmas. Check it out and get ready!

1. Create combos and differentiated products
One of the most important aspects of selling more at Christmas is creating promotions and products that stand out.

One tip is to ask your customers what they would like to buy and what their favorite products are. Use your social media to gather this information.

From there, you can think of combos that make sense for both your company and your customers.

You can take advantage of the season to create products georgia mobile phone number specifically for Christmas, such as decorations, shiny clothes and typical foods.

2. Promote promotions
If creating attractive promotions and useful products for customers is important, publicizing these initiatives is also essential.

There are several ways to do this advertising and your choice depends on your business model.

But, generally speaking, in the case of e-commerce or physical stores, investing in social media is a great way to promote your Christmas promotions.

Make posts informing your customers about promotional conditions and create stories showing product details and promotion deadlines.

Email marketing can also be very effective in promoting promotions. The important thing in this case is to provide clear and objective information to your customers and create titles that grab attention to ensure that your messages are opened.

3. Take care with the shop window and decoration
If you have a physical store, to stand out, go all out with the decorations. The window display should immediately catch the eye. Explore the Christmas theme, without losing sight of the function of the window display: to present your products and attract the public.

If your business is going to run a promotion, it is important to include this in the window, showing what discount or advantage the customer will have.

Inside the store, it is also interesting to bring themed decoration, but without compromising the customer experience. Avoid strong smells and objects that hinder the movement of consumers.

4. Establish partnerships with other brands
Partnering with other companies is a great strategy, not just at this time of year. But for Christmas, you can create creative actions to attract attention.

One of the great advantages of forming partnerships is that your company can reach a wider audience that, without the partnership at that time, it might not have been possible to reach.

An important point in the case of partnerships is to find other brands with similar values ​​to your business and whose audience makes sense to you. This needs to be a win-win relationship.

In addition, plan and agree on what each partner's responsibilities will be, to avoid friction and ensure good communication.

5. Diversify payment methods
Offering different payment options to your customers can be quite attractive, after all, everyone has their own preferred method.

Therefore, by diversifying the alternatives, your company reaches a wider audience and does not lose sales because it does not offer, for example, the possibility for its customers to pay with Pix.

Contactless payment, credit card, debit card, bank slip, cash, Pix and bank transfer by DOC or TED are the most used options.

6. Focus on after-sales to build customer loyalty
Ensuring after-sales service is just as important as making a sale. After all, this type of strategy greatly increases the chances of retaining customers. Take advantage of the fact that demand may increase at this time of year and create loyalty-building actions.

This way, you expand your customer base beyond Christmas and start the following year off on the right foot with consumers wanting to buy from your company!

7. Answer all consumer queries
You may receive more questions than usual at this point. But it’s important to answer any questions your customers have about your products and payment terms.

Ideally, when advertising products, information about payment, price and item characteristics should be clear, to avoid repeated questions that could be easily resolved.

However, consumers may still have questions. So, focus on responding quickly and efficiently, which will also contribute to the customer’s perception of your service.

8. Prepare the team
Demands may increase at this time of year, so your team needs to be prepared to handle the orders that come in. This applies to both sales and customer service.

Take stock of last year and this year to have more predictability about what Christmas will be like at your company. This will help you gain clarity and assess whether the current number of people on your team is sufficient to meet demand.

If necessary, hire temporary staff to help during this time. In addition, the entire team needs to be fully aware of the conditions offered to customers. This is essential to ensure a consistent experience for all consumers, without harming anyone.