By Dalí Veliz
Marketing4eCommerce Editor
ANDSocial commerce has been growing very rapidly in recent months, taking advantage of the reach and impact of social platforms to create sales channels that connect more effectively with consumers, whether through proposals such as Facebook stores or shopping carts on WhatsApp , or even through initiatives as disruptive as live streaming commerce.
In this sense, TikTok has been one of the networks that has evolved the most in recent years, and has now decided to go further in social commerce by announcing a series of updates to its platform.
New advertising and product promotion options
These updates come alongside a new strategy from the el salvador business email database company to maximize its revenue, with formats successfully tested on Douyin , the original Chinese version of TikTok. Thus, the short video social network plans to incorporate 4 new features to its platform, focused on e-commerce . Let's see what these new additions to the TikTok interface are and how they work.
Image: Social Media Today
Collection Ads
Collection Ads offer companies and brands the possibility of combining their product catalogue with their videos, making it easier for consumers who are interested in them to buy them, as we saw in the case of YouTube. Thus, when watching the video, the product catalogue is displayed above the content description.