Commercial and informational requests

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People enter queries for different purposes. They may be looking for information or intend to buy something. According to this principle, queries are divided into commercial and informational. Therefore, before you start collecting keys, you need to clearly understand why you will use them.

To sell a product or service, we use commercial queries. These are all phrases containing the words buy, order, rent, price, cost, with delivery, installation, and the like.

If the goal is to attract attention, introduce your offer, increase user loyalty, then use informational queries with the words how, why, what is, rating, review, pros and cons, instructions.

This article provides detailed information on how to nepal phone number material distinguish an informational request from a commercial one .

Information requests with a commercial component
Sometimes it is difficult to understand whether the request is informational or commercial. For example, the phrases "kugoo electric scooter", "electric scooter with big wheels" indicate that the person is looking for information, but do not exclude the possibility of purchase.

If in doubt, enter a request in the search and see what options Yandex gives. If the request is informational, there will be links to articles about the advantages and disadvantages, various reviews, ratings, advice on how to choose.