Tips to achieve this marketing manager goal:

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Graphic illustrating that marketers believe customer focus is the biggest shift in marketing in the past 12 months

Your happiest customers can be not only your most lucrative but also your strongest advocates for your brand out in the wild. Customers stay loyal to brands they love and want to recommend them on social media and to friends and family. But how do you build this kind of commitment?

Jennifer Chou, Senior VP of Marketing at RocketReach, believes having a strong understanding of your customers is a vital first step in building brand loyalty.

She told me, “Marketing is about storytelling and helping people envision how your solutions can help them achieve their goals. Having a better understanding of your customers and their needs is critical to creating that intangible connection that builds affinity, consideration, and, ultimately, loyalty.”

Graphic showing quote from Jennifer Chou, SVP ecuador phone number material marketing at Rocket Reach

She continues, “Customers want to relate to companies in new ways. They want to feel that ‘the company understands what I’m dealing with and is building products for me’…This means we need to know their challenges and goals as well or even better than they do.”

To cultivate a strong relationship between your brand and its community, also ensure your marketing materials convey your brand’s values.

People will feel more connected to your business if they believe your company cares about issues that matter most to them.

As Daniel Godoy, Microsoft’s Global Head of Programmatic Evangelist, says, “The best way to win trust is by upfront stating the values your brand cares about and having transparent communication that highlights your purpose commitments."

Graphic showing quote from David Godoy from Microsoft