Higher keyword search volume doesn't mean more traffic

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This is quite handy for advertisers, but it can be a bit of a nightmare for SEOs. To get more accurate estimates of keyword search volume, use a third-party tool like Ahrefs’ Keywords Explorer or Semrush’s Keyword Magic Tool . When looking for keywords with potential traffic, don’t rely solely on search volume. Find out how much traffic the top-ranking page has, as this is a better indicator of the traffic potential of the topic.

Keyword search volume is a metric used primarily in SEO to estimate the potential organic search traffic your site could receive if it were to rank for a given keyword.
You can't blindly rely on the search volume of sweden email list individual keywords to estimate search volume. Instead, you need to examine the sites that are ranking well and see how much search traffic they have in total from all the keywords they rank for.

The difference between a keyword's impression count and its search volume
There is no correlation between the number of impressions for a keyword and its search volume . John Mueller stated this on Twitter in response to a question about whether impression data in Google Search Console can be used to estimate search volume.

Views : How many people saw a link (or image, video, or other item) leading to your website on Google Search, the Discover channel, or elsewhere where this metric is measured. Source: Search Console Help: " Getting Started with Search Console ."