Now that you have a database, it's time to bring out the big guns. Marketing automation is a set of techniques that allow you to connect with users who fit your ideal customer profile automatically .
With lead nurturing you can define automated email chains that bring the user closer to the moment of purchase.
Depending on the origin of your contacts (subscription, webinar, guide, discount, etc.), define the path they should take to advance in their purchasing process. In your emails, you should address their main objections and doubts, reinforce your reputation (success stories or testimonials are great for this) and show them the best options in the catalog to respond to their need and ultimately make the purchase.
The advantage of lead nurturing is that it is a very honduras business email database versatile technique and also allows you to maintain contact with customers after the transaction. All this without requiring time or effort on the part of your team.
As you can see, these steps allow you to structure the acquisition of new customers for your e-commerce and improve your prestige and your position as a reference in the market. All this while acting in the best interest of the customer.
If you are interested in learning in more detail how you can apply inbound marketing to your eCommerce, we recommend that you take a look at this PDF guide .