Industry events, however, are still few

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Sponsorships must then work on quality . Unlike traditional advertising, which focused on quantity, today it is necessary to focus on content and target . Again from the Nielsen report it is clear how people's general attention is concentrated on many different interests, while quality/specific attention is reserved for a few things . Therefore, to capture people's attention it is essential to choose the right place and time.

. The World Business Forum (WOBI) is an example. Every year the list of bahrain consumer email event is organized in a different city and brings together the most important business leaders worldwide who discuss the topic of leadership in different sectors.


Equally specific, in the Digital Marketing sector, is The Inbounder Global Conference . Launched in 2016 in Valencia, with the participation of more than a thousand professionals from all over the world, and after the World Tour that touched Madrid, London, New York and Milan in 2017, this year the conference will take place on April 25 and 26 in Madrid at the Palacio de Congresos .