What is a blog post?

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My blog, Road to Frame, is a blog that documents my 24,000-mile bike ride across the world. It’s loaded with personal stories, travel tips, guides, kit lists, reviews, hotel recommendations, and more.

My blog doesn’t serve a larger company, it’s ‘just’ my passion: a blog written for an adventurous community who want to travel by bike.

Although my blog isn’t a business blog, it is still a monetized blog that makes a passive income month after month. Through my blog, I make money on ads, affiliate links, and product recommendations.

A blog post is an individual web page on your website that dives into a particular sub-topic of your blog.

For instance, let's say you start a fashion blog on your retail bahamas phone number material website. One blog post might be titled, “The Best Fall Shoes for 2024.”

The post ties back to your overall blog topic as a whole (fashion), but it also addresses a very particular sub-topic (fall shoes).

Blog posts allow you to rank on search engines for a variety of keywords. In the above example, your blog post could enable your business to rank on Google for “fall shoes.”

When someone searches for fall shoes and comes across your blog post, they can access the rest of your company's website. They might click “Products” after they read your post and take a look at the clothing items your company sells.

A blog post links back to your overall blog site. For instance, right now, you're on blog.hubspot.com/marketing/what-is-a-blog. The “what-is-a-blog” section of the URL is tied back to /marketing/, which is the blog.

If you need help creating a blog post, you can use HubSpot’s AI Blog Writer to do so.