Except for app install campaigns on iOS 14, the following ranges will be supported in the new attribution setup:
1 day after the click.
7 days after click (default after mandatory notice application).
1 day after click and 1 day after view.
7 days after click and 1 day after view (initial default).
Please note that additional changes to attribution settings will occur when this notice goes into effect. See the section below for more details.
You can select attribution settings on an ad set basis and access them during your campaign creation process in the Optimization & delivery section . Please note that these new attribution settings will replace the current conversion window option . However, the attribution settings will remain the same, so these new attribution settings will not affect ad delivery in any way.
Impact on inactive, active, and future campaign reporting
Starting in late January, reporting and optimization for both iran business email database active and future campaigns will be based on the new attribution settings, which will be 7 days post-click and 1 day post-view by default. While these changes do not impact ad delivery, the new default attribution settings may result in a decrease in the number of conversions reported, especially for advertisers who currently use a wider window, such as 28 days post-click and 1 day post-view.
Inactive campaigns will continue to report historical results using the account's inherited attribution window.
Facebook stresses that the new 7-day conversion window offers a “more realistic” view of ad impact, and advertisers can optionally use the “compare windows” feature to get a clearer idea of how much results have skewed toward the 28 days they’ve been compared to so far. This option can be found at the bottom of the screen when you select column customization in Facebook Ads.
This is just one more example of the future of advertising around user data privacy: as privacy measures continue to advance, we will see more changes, but in the meantime, brands must prepare for the future of their paid advertising.