A definition point on the e-mail database Email marketing

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One of the main factors in the success of an email campaign is the value and size of its database. Knowing that an email address in a database is worth on average € , you are probably wondering if there is something to do to maintain and develop a healthy database and obtain better results? The answer is yes! Definitely. In this article, we'll walk you through everything you need to know about email databases, including what information they can contain and best practices for growing them cost-effectively.

database or email list: You may georgia telemarketing list have used these terms interchangeably, but there is a slight distinction. An email list is a collection of email addresses collected from subscribers who have chosen to receive emails from your business (opt-in). In its simplest form, it refers to the names of prospects and their email addresses. On the other hand, an email marketing database contains all the information you have been able to collect about your prospects, including their contact information, demographics, preferences, purchase or browsing history, etc.

What types of information does an email database contain? No matter what email marketing platform you use, here's the type of information you'll commonly find in an email database: Demographic information: Age, gender, location. Contact details : Email addresses, subscriber names, direct numbers , postal addresses. Behavioral statistics: Interactions with web pages or landing pages (e.g., pages visited, products viewed), campaign response history (e.g., clicks, conversions), engagement history (e.