In an extremely competitive market, digital marketing segmentation and automation become the greatest allies for those who want to expand sales and gain more visibility among consumers .
Unlike the scenario experienced by Henry Ford, when he stated that “the customer can have any color car he wants, as long as it is black”, today it is an obligation for any entrepreneur to offer products and services that meet the most particular needs of each person.
And where do you start this personalized ameriplan email leads contact? Through communication, of course!
Once you know who your consumers are, you can have more objective and interesting conversations , which leads to higher quality sales.
As the Roman emperor Julius Caesar would say, divide and conquer. That’s why we’ve prepared this article to explain everything you need to know about segmentation in digital marketing.
Get comfortable in your chair and enjoy reading!
What is segmentation in digital marketing?
Our friendly dictionary tells us that segmenting is the act of cutting, dividing into pieces. In digital marketing , it consists of dividing your target audience into smaller groups that have more affinity with each other.
So, if you have a snack bar that serves men, women and children, aged between 10 and 60 (target audience), you can segment this large group into smaller portions, such as: women aged between 25 and 40, married, with children, who work outside the home and need quick and healthy snacks.
As you can imagine, not all of the diner's customers fit this profile.
Certainly, there is the group of women aged between 18 and 25, students, who go to the gym and enjoy happy hours ; or that group of women over 40, successful, who are looking for a place to meet up with their friends weekly.
The role of segmentation in digital marketing is precisely to identify these smaller groups and categorize them , so that you can deepen your knowledge about the goals, desires and needs of each group of people.
This is how your company will make communication more personalized and accurate, in addition to increasing the chances of creating identification between brand and customer and, consequently, sales opportunities .