The goal was to evolve the brand from a social media tool to a “secure, intimate product designed to give anyone … the ability to connect and enact change.” The team worked to further the notion of “Forward. Together” based on WhatsApp being a trusted platform for safe, reliable global connection.
The color palette aligns with various product touchpoints, and new graphic modules allow for flexible storytelling. They also capture the spirit of WhatsApp by visually showcasing how back and forth communication looks.
The WhatsApp rebrand campaign played with the visualization of a back-and-forth conversation.
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Since WhatsApp has nearly three billion global active users, the panama whatsapp number database rebrand created a unified look that would resonate with people everywhere, regardless of age, region, literacy, or bandwidth.
It successfully established itself as a communication tool while prioritizing brand recognition with an unchanged logo and commitment to the brand’s iconic green color.
Bad Rebranding Examples
1. Comcast
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Comcast has been known to have the most hated customer service in the United States. So, the company changed its name and rebranded its logo to Xfinity. However, the company didn't change its history of bad practices.
Original Comcast logo (left) vs. updated Xfinity logo (right).
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