Check out email stats

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Every time you send out an email we give you stats – opens, clicks, bounces, unsubscribes and purchases if you have them. Take a look at how your readers are interacting with your emails, when they open, what links they click and for what articles/products. If you haven’t collected specific data on what your readers are interested in, you can at least create lists based on what they do with your email. Create a list of those who opened and/or clicked your email for people who are very interested in your business, and send them emails specific to that interest. Or create a list of non-responders – people who didn’t open or click- and see if you can get their interest with a different subject line, offer or time of send.

Clean up your data and create some new lists for your marketing in the new year, you could find your business invigorated with a new perspective on your lists!

What’s your favorite way to segment your lists? Let us know in the comments.If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. One way to boost that engagement is to feature your customers via social media, but doing so the right way requires a little discretion and a dose of creativity.

“Featuring customers is a great way to create some buzz and ultimately singapore whatsapp number database increase revenue,” says social media strategist Brittany Serra, the owner of bSocial Strategy. “Every company should incorporate customers into its social media site, but few companies go beyond the basic look-at-me post.”

Dunkin’ Donuts went beyond the promotional posts, using Twitter to select customers to appear in TV ads. The pro-Dunkin tweeters starred in their own 30-second spot as part of the #mydunkin campaign.

While most small businesses don’t want to shell out thousands of dollars to feature a customer on TV, Serra says there are plenty of easy, budget-friendly ways to showcase your customers and still get a good return on your investment.

Serra offers these creative ways to feature your customers on social media sites:

Facebook cover art

If you’re looking for a fast and easy way to feature your customers, use the cover photo section of your company’s Facebook page, Serra suggests. “The cover photo is like a billboard,” she says. “It’s prime real estate and it’s super easy to swap the picture out. It will literally take you seconds to do.”

Auto giant Ford, for example, uses the coveted space to feature a fan of the week. The company asks owners to upload a picture of themselves in their vehicle. Each week they pick a winner and post the picture to the company’s Facebook page as the main cover art.