When talking about Content Marketing and Inbound Marketing, we often find that these are concepts that are confused with each other, or that they are considered the same. Their relationship is so intrinsic that in most cases it is impossible to completely separate them from each other.
To clarify any doubts, we are going to explain the three main differences between Content Marketing and Inbound Marketing.
1. What is Content Marketing vs. What is Inbound Marketing:
Differences between Content Marketing and Inbound Marketing
In order to understand the main difference between one concept and the other, we must really know what Content Marketing and Inbound Marketing are.
Content Marketing is a set of sustained efforts over time to generate and distribute (strategically) valuable, relevant and consistent content, with the goal of reaching and gaining the trust of your audience, which will ultimately help close sales and generate income.
Inbound marketing, on the other hand, is a methodology that includes tactics that allow customers to reach your company. Unlike traditional marketing, where companies look for ways to get closer to their customers. In the case of Inbound Marketing, the goal is for customers to reach the company when they need its products or services.
Inbound Marketing is about converting anonymous visitors into prospects, and then educating and argentina consumer email list training them until they become buyers. It also involves a real-time process of collecting data and insights that can be used to continuously improve the performance of the strategy.
So, based on these concepts, we can say that the concept of Content Marketing is included within the Inbound Marketing strategy, as a part of it, and this is why they are often confused or considered to be the same thing.
Both strategies also share a large amount of resources, which contributes to the confusion between the concepts of each. This brings us to our next difference.
2. What aspects does Content Marketing cover vs. What aspects does Inbound Marketing cover: