Measuring the true cost of marketing

[Rakibul200]

We have business development representatives (bdrs) who prospect only in their assigned regions, while account managers prospect and close deals in a -degree sales role.Ruë l tells us more about her target market for younium. We use cognism to prospect with finance teams and senior executives of any saas company that uses a subscription model. The stockholm office focuses on the nordics while the amsterdam office targets western europe, particularly france, germany, belgium and the netherlands.

As an account manager, ruël integrates cognism into his bc data china workflows. I often use an account-based approach to my prospecting. From my own research, I have a list of companies I want to target. I plug the domains of those companies into the webapp , filter the list by job titles that are relevant to our icp, and send them into hubspot.How does cognism support younium’s outbound strategy? We have a multi-channel approach when prospecting: emails, calls and linkedin.

Once we sync target contacts into hubspot using the integration, we leverage the email addresses provided by cognism and add them to hubspot sequences. These vary based on the prospect’s region, job title, and industry.We also often use cognism’s phone and mobile data to call prospects who have opened or clicked on an email. This gives us more ammunition when we start a cold calling process.Ruël particularly appreciates the technology filter of the cognism webapp.