Don’t argue or delete comments

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During a crisis, people will get riled up. It’s inevitable. But if you handle negative comments poorly, you’ll do further damage to your already vulnerable brand, Zatzkin says.

Applebee’s was in the hot seat recently for arguing with customers uruguay whatsapp number database and blocking people from its Facebook page. The digital scuffle all started when a pastor wrote, “I give God 10 percent, why should you get 18 percent?” on his receipt. A waitress posted a picture of it on Facebook.

The company fired the waitress for posting a customer’s private information online and issued a statement on its Facebook page.

People were outraged. Instead of keeping calm, the company started arguing with customers, deleting comments and blocking users. A blogger chronicled the whole thing.

“Always stay calm. Don’t fuel the fire, just respond to comments appropriately,” Zatzkin says. In time, a crisis will blow over, Zatzkin says, but your company will be judged by its reactions.

This post contributed by guest author, Lisa Furgison. Furgison is a media maven with ten years of journalism experience and a passion for creating top-notch content.