Screenshot of email sent by Contentment

[hoxesi8100@]

contacts simply were not helpful to our campaign goals.



I‘m pretty much the queen of newsletters, which is partially why my inbox is so full. I’m always forwarding newsletters to my friends when I think they might interest them. And oftentimes, they end up subscribing, too.

So, add a small but visible CTA that allows the recipient to subscribe to the newsletter if they received this email from someone else.

This email newsletter called Contentment is a great example of how to include a sign-up CTA in your email without distracting from the rest of the content:


Image Source

But remember, because your newsletter should australia whatsapp number database already be driving another action, such as downloading an ebook or signing up for a webinar, make sure this “Subscribe” button doesn't distract or confuse users, weakening your main campaign goal in the process.


A Beginner's Guide to Email Marketing
How to execute and measure successful email marketing campaigns

Growing an email list.
Remaining CAN-SPAM compliant.
Using email automation.
Segmenting your audience.
Get Your Free Guide
Learn more
5. Include a clear CTA.
Speaking of CTAs, let‘s get into their value. I’ve never sent out a newsletter without ensuring I've included a clear CTA. Your CTA directs the receiver to make another move.