If you’re trying to build a data-driven BI and Business Intelligence 4.0 strategy , a Data Warehouse is a great place to start. This is because it provides the insights you need to drive your marketing campaigns forward!
After all, your marketing data comes from several different platforms, such as Google Analytics, Facebook Ads, LinkedIn, SEMrush, among others. So, today we will bring you a solution to gather all this information, saving you time and money. Enjoy reading!
What is a Data Warehouse?
A data warehouse is a cloud-based destination that allows a buy bitcoin email list company to store all of its data, even if it comes from multiple sources, in one place .
For marketers, this could include data from web analytics , paid media campaigns, ads, social media, CRM tools, and any email providers you use.
After all, when it comes to producing reports on your campaigns, you probably download data from all of your source systems and then enter the information into multiple Excel spreadsheets. This process is often expensive and time-consuming, and “hand-made” reports present a higher risk of human error.
Compared to alternative data storage and analysis solutions, the main benefits of data warehousing in the marketing context include relatively inexpensive storage, as well as the ability to centralize data from multiple sources for more convenient analysis .
How does a Data Warehouse work?
The structure of a data warehouse consists of three layers: the bottom is the database server , where data is loaded and stored; the middle is the analytical engine that analyzes the data; and the top is the front-end client , which represents the result through analysis, reporting, and data mining tools.
A data warehouse works by collecting and organizing data into a comprehensive database. Once collected, it is sorted into various tables depending on the data type and layout .
You can even store your sensitive business details in the data warehouse, such as employee details, salary information, and others.
To add information to your warehouse, you can create tools to pull data from third-party services like Google Analytics , or import flat files and spreadsheets.