At the company level, for example, you can be informed about the technologies they use. Your data needs to be as reliable as possible. Inaccurate data can waste a lot of your salespeople's time and make them less effective. Choose a b2b data provider that prioritizes data entered by people themselves, which is generally more reliable. The best-placed data providers in the market use artificial intelligence to collect and verify the reliability of their information.
Having recent data also increases rich people data its accuracy. Real-time data helps salespeople reach out to the right prospects at the right time. How to put sales intelligence to use in b2b prospecting? Sales intelligence helps you make the right connections and personalize your approach when prospecting. It is particularly useful for these three stages of your sales process: - create your ideal customer profile (icp) no b2b player succeeds by trying to please everyone.
Every company must start by targeting a niche customer base (as narrow as possible) and dominating that sector, until it can exploit this base to expand into its market. B2b sales and marketing teams must work together to create their ideal customer profile (icp), leveraging sales intelligence in particular. When you analyze your prospect database , you can use sales intelligence to find similarities between your contacts and create lists of companies and people to target that match your icp.