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5. Involve SMEs for educational content.
Educational videos are one of the most effective content types in 2024, and involving Subject Matter Experts (SMEs) on your team can help you create high-value content without the high cost. SMEs can provide:

Expert Insight. Adding value to your content with authentic, credible knowledge.
Efficiency. SMEs are often quicker at delivering accurate and valuable content, which can reduce the need for extensive scriptwriting or research.
Affordability. Instead of paying for external experts or influencers, your own team members can provide the same level of expertise.
6. Use more video on social media platforms.
The most effective way to promote videos is on social media platforms, with 69% of marketers saying it’s the most effective strategy for reaching audiences.

The best part? It’s essentially free if you already have a strong following. We’ve also seen that you don’t need a massive advertising budget to reach your target audience, so there’s no reason not to try.

My favorite hack here is finding ways to repurpose your armenia whatsapp number database content. For example, you can take a single piece of content and turn it into a YouTube video, several TikTok clips, an Instagram reel, and so on.

Video Marketing Is Worth the Investment in 2025
Video marketing can feel overwhelming, especially when you’re working with a tight budget. But here’s what the data is telling us: you don’t need Hollywood production value to create content that resonates with your audience.