A few days ago, Congonhas Airport in São Paulo had its activities paralyzed for a few hours due to a drone.
The drone was flying over the airport runways and preventing planes from landing and taking off.
Imagine, for example, that you, coincidentally, are developing a new device to block drones in areas such as airports, prisons, etc. This is a new product.
After creating your product and resolving patent issues, your whatsapp number philippines next step is to put it on the market, for sale. However, we know very little about your new product.
Your big challenge then is to make the product known, convince people to buy it and make them remember when they have problems.
From the perspective of Advertising and Marketing studies , you must deal with one of the 4P's: the P of promotion in marketing.
The 4Ps of marketing are: Product, Price, Place and Promotion. These 4Ps are also known as the Marketing Mix.
These are the four basic pillars of any marketing strategy and, when balanced, they influence the conquest of the public.
Today, however, we are going to present to you in depth one of these 4P's: the P for promotion.
What is promotion in marketing?
Some Advertising and Marketing scholars, such as McCarthy and Perreault, define promotion as the action of transmitting information between the seller and potential buyers or other members of the channel to influence their attitudes and behaviors.
Other scholars, in turn, such as Stanton, Etzel and Walker, define promotion as all the personal and impersonal colors of a salesperson to the sales representative to inform, persuade and remind a target audience.
The fact is that promotion refers to communication with the specific objective of informing, persuading and reminding a target audience.