Targeted useful content will also continue to be big

[asikurrahmanshuvo]

Raising the bar when it comes to user experience on your own site also increases your chances of reaching the top of the SERP (on desktop) and the SERPs (on mobile) — with or without continuous scrolling.

It's also more likely to appear in key Google SERP features such as rich snippets , featured snippets , people also ask sections , and more.

The introduction of continuous scrolling into Google’s mix means that quality will count even more when it comes to achieving top SERP positions. Digital marketers, SEO professionals , and content creators should focus on generating useful, tailored content that adequately addresses specific needs and drives searches.

And of course, factors like smart keyword usage and well-optimized metadata are also key.

Google users will eventually stop seeing page position as greece phone number list the most important factor determining what to click on and will start trusting more if a link catches their attention and looks like something that will deliver what they are looking for.

As with all changes Google makes to the way it determines, ranks, and organizes search results, it will take time to evaluate the long-term effects of the new continuous scrolling feature.

So be sure to keep an eye on how your own SEO efforts are improving your rankings (or not) as the situation evolves.

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LinkedIn announced new analytics for content creators, including improved post analytics and new video tools, with metrics and prompts on what to share. It also provided a subscription feature to receive alerts for new content on topics users want and a place for marketers to feature their newsletter and get more subscribers.

Now, in December of this year, they have introduced even more improvements to their analytics . But what are they and what can they do for you?