What Is a Lead Generation Website?

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That’s a great step in the right direction!

A lead generation site is often the first point of contact new prospects will have with your brand. Whether the traffic is organic, paid, or comes from social media — your landing page will shape their perception of your business.

That’s going to allow you to tap into new opportunities and send your conversions through the roof.

In today’s guide:

We’re sharing with you the best practices for building a lead generation website for your business. But if DIY isn’t your style, partnering with a WordPress web design company in Perth can help you get your site up and running quickly and seamlessly. You’ll learn expert tips on how to improve your landing pages to attract quality traffic and accelerate your business growth.

Ready?

Let’s get started.


A lead generation site helps your business generate leads and turn them into customers. It’s a way for you to collect user information, such as name and email address — so you can efficiently nurture them down the sales funnel.

But how is it different from a typical company website?

Lead generation sites serve as digital brochures that inform potential clients about products and services. They educate visitors through relevant content about the company’s solutions while pushing for a call-to-action to increase conversions.

Obviously…

You’re not going to aim to get sales or land huge deals from a buyer in the awareness stage. So a conversion at this point could refer to:

Signing up for your email list or newsletter
Inquiring about the company’s services
Downloading a freebie such as an eBook or a whitepaper
Customer journey mapping and eye-catching design are key elements in creating an effective lead generation website. If you’re looking to enhance your site’s performance in guiding users through these crucial stages, it might be beneficial to hire a UX designer who can optimize the overall user experience.

In other words:

You must know where most of your visitors are coming from list of australia cell phone number and where they sit in the sales funnel so you can communicate with them effectively. On top of that, your site must offer a smooth user experience and require the least number of clicks possible for visitors to convert.

We’ll get into all of that in more detail in the rest of this article.

build a lead generation website
How to Build a Lead Generation Website: 14 Tips to Get You Started
Listen:

ven if you’re hiring a professional web developer to build a lead generation website, the strategies we’re sharing here will still be useful.

By the end of this guide, you’ll have a better on what makes successful landing pages. And you’ll be better equipped to provide constructive feedback and ask for revisions when necessary.

1. Map Out Your Sales Funnel
Not all prospects are stuck in the same stage of the sales funnel.

Some don’t even realize what kind of problem they have, while others don’t know if a solution exists. Some leads are yet to believe that your company can help them, and the others just need a little push to make the decision.

So: