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This week’s master is always down for some fun, and he’s got the receipts to show it.

Chandler Quintin, CEO and co-founder of Video Brothers, but upside down
“The most fun brand in the world hired us to make them fun,” he grins. “We’re certified fun and we can prove it.”

Case in point: When I asked Chandler Quintin for an interview, I failed to mention what it was for (I’d blame Monday brain, but it was a Thursday) and he still gave me more laughs and insights than I could squeeze into this blog.


Lesson 1: Have an entertainment strategy.
“People are subject to marketing all day long, whether we ask for it or not,” says Chandler Quintin. I immediately think of scrambling for the mute button on the gas pump that’s blaring ads at me. Is no place sacred?

“If it's at least interesting to watch and checks a box of ‘Hey, I didn't mind seeing that,’ then everybody's life will improve because we won't be so inundated with boring stuff.”

Quintin fully believes we’re at what he calls “the peak of white noise croatia whatsapp number database on most platforms.” (And that goes double for you, B2B marketers.)

Do you use an ad blocker? Does your thumb have lightning-fast “skip ad” reflexes? Do you scroll past sponsored posts on LinkedIn? Well, so does the audience you paid so much to reach.