This is what the formula 4U looks like and is deciphered

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If you've ever been looking for a way to write an effective article, newsletter, or commercial proposal, you've probably heard of the 4U rule. According to this formula, the title of the text should emphasize uniqueness, provide benefits, be specific, and be limited in time.

Guides say that the rule works for advertising headlines, email subject lines, and article titles. And if you apply it to the text structure, it will enhance the result. How will 4U make your headlines and texts stronger? How does each U help you speak to the audience in their language? Let's look at it in this article.

What is the 4U formula and how is it useful?
4U is a method for creating sales headlines that makes them as list of france cell phone number effective as possible. The formula helps to attract the reader's attention, arouse interest and stimulate the target action.

Formula 4U

The formula is used to:

to interest the target audience from the first seconds,
increase the click-through rate of advertisements,
increase conversion on landing pages, in emails and messengers.
The rule was created by copywriter Michael Masterson. He was looking for methods that would increase sales tenfold. In one case, using 4U in newsletters brought the company up to 70% of revenue. Over time, the formula has become a marketing classic and is often used in everyday tasks.

4U: Decoding and meaning of each element
The name 4U stands for:

Useful (usefulness),
Urgent (urgency),
Unique (uniqueness),
Ultra-specific (maximum specificity).
Let's take a closer look at each element.

Usefulness

The title should show the value to the client. The text should immediately indicate what specific benefit he will receive: solve a problem or learn something important.

Example: "7 steps toDouble sales in a month".

Uniqueness

The title should stand out from the competition. This is what catches the eye in the feed or search results. Uniqueness can be expressed in an unusual approach, an unexpected fact or a new point of view.

Example: "The method thatchanged the approach to targeting: try first."

Ultra-specificity

The more precise the data in the title, the more trust. Abstraction does not evoke emotions, but specifics convince.

Example: "How to get100 new leads in 7 dayswithout increasing the advertising budget."

Urgency