Image via: Ikea
Ikea is an online store for furniture and home accessories. Their buying guide is divided into sections: bathrooms, dining rooms, lighting, etc. For each section they have downloadable PDFs. In addition, you can view the product catalog while looking for information on how to buy. On the other hand, it is also a great example of personalized shopping, since you can see their furniture in different colors before buying.
Zara
Image via: Zara
The shopping guide for clothing retail giant Zara is simple but straightforward. Each greece consumer email list section contains a step-by-step guide on how to find what you are looking for, payment methods, and a section for claims, returns, and other complaints. The site's page also incorporates promotions in its left-hand sidebar, proving that the web shopping guide can be an opportunity to attract a potential customer's attention and not just to offer information.
From first impression to sale
Every business has different characteristics, as do its buyers. A web-based buying guide can become interesting content, taking the user step by step from searching for the product, customizing it, to purchasing and resolving any queries.
Brunch Box
Image via: Brunch Box
Brunch Box is a French company that delivers lunches to your home. Through simple steps, you can select your default box with different types of food. It will then ask for your physical address and email address to make the delivery. This is a clear example of the technical elements balanced with design and storytelling.
We can conclude that the buying guide can be an extension of our inbound marketing strategy, offering useful content and impacting users to inspire them with our brand. It is important to mention that not all businesses can incorporate the same strategies. For example, a business that requires users to be present will probably require a specific section on the website.