Creating an online store is not enough to make your business successful — more than ever, it is essential to have a well-structured website that is optimized for search engines, using SEO techniques .
This acronym comes from the English term Search Engine Optimization, SEO is a set of techniques that should be applied to your website. With the correct application, your e-commerce will gain prominence in search engines . Thus, it appears in high positions in search results, which generates more visits to the website and sales possibilities.
Therefore, it is important to optimize your high school coaches email list product description following the best practices recommended by Google — thus ensuring good organic positioning. Check out the best measures for this below. Enjoy reading!
Use the ideal keywords
Keyword research is one of the main tasks involved in SEO to improve the efficiency of your e-commerce. Therefore, it is essential to carefully analyze the stages of the sales funnel.
It is important to generate top, middle and bottom of the funnel traffic. To do this, use head-tail keywords (e.g. “Notebook”) to attract users who are at the beginning of the purchasing journey; and long-tail keywords (e.g. “Samsung Core I5 Notebook”) for users who are more mature in the process.
There are tools that help you choose the best keywords, including: Ubersuggest , Semrush , Keyword Tool , among others.
Set strong page titles
After choosing your keywords, it is vital to include them in your page titles. This way, this content is the first information that indexing robots will analyze .
Using the example above, on the page that sells a Samsung notebook, it is important that its title contains the words “Samsung Notebook” and other prominent information about the product in question.