14. Calling signals - for example, arrows. This primitive method at first glance often turns out to be the most effective. However, you should not limit yourself to the classic red arrows. There are many other ways to attract the reader's eye. Among them, we can mention: the model's gaze, the orientation of her head, direct finger pointing, body positioning, and directional words.
15. Negativity - evolution has built our brains in such a way that we recognize negative information faster. The only difficulty here is to redirect this negativity into another channel so that it does not become associated with the advertised product or company at the level of associations.
16. Taboo - a message about any "forbidden thing" activates the consumer's attention. However, if we are talking about a premium product, then you need to be careful with this technique. Many advertisers believe that it "cheats".
17. Novelty – Most people want to be “on trend”. This explains why the banal “New” sticker still works. However, you can find creative ways to use the novelty trigger. In fact, ads like “Technology of 2021” are also based on this trigger, although they do not contain the word “new”.
18. people's faces immediately attract our attention. There is even a special section in the human brain responsible for recognizing faces - a special area on the surface of the fusiform gyrus. People's faces attract attention. Any professional advertiser knows this. A rather funny situation has developed with advertising for the services of marketers and all sorts of direct marketing specialists in the Yandex advertising network - you are probably also shown several faces a week.
Here is an example of using this technique on a landing page we usa whatsapp numbers database free developed for an experience service - a beautiful girl's face draws attention to the title.
19. Cocktail party effect - even in a room full of people noisily talking about different topics, you will hear someone addressing you by name. This is why popular names and direct designations of target groups are often used in advertising. This also helps to attract the user.
20. Unexpectedness - information that shocks and discourages us motivates us to further familiarize ourselves with it. The pitfall is that it is easy to slip into "yellow journalism", which is unacceptable when selling expensive goods. Remember the throwaway teaser advertising with stickers "Shock!", "Sensation!", which are filled with websites from the non-first league.
Attracting the client's attention is a very important task. However, marketing does not end there. Treating advertising as a simple "barker" created intuitively means lagging behind the times. Advertising efforts must be included in a well-organized and multifaceted marketing system. And the answer to the question of what kind of advertising attracts the attention of your target audience must be sought based on a thorough marketing analysis. Only then will you be able to convert the attention of your potential clients into profit with enviable stability.
For this approach, we have been chosen by more than a hundred Russian and foreign entrepreneurs, whose reviews you can see here.